Build your ideal personal brand using these 4 essential elements and elevate your stance in the market. When you build a personal brand, you immediately differentiate yourself from your competitors because YOU are different from your competitors.

Your brand is what makes you stand out from your competition, helping to form a lasting impression in the mind of your audience and customers.

“Having a personal brand is important for an entrepreneur because now more than ever, it’s important for CEOs and founders of companies/brands to come out to the forefront and connect with their audiences. People connect with people.”

– Kevin Stimpson


The 4 key elements of a personal brand


Your brand vision

Your vision is your goal. The big dream. What intention do you want for you and your business? What do you want to be known for?

Your brand mission

Why do you want to build a personal brand? What is your purpose? Who do you want to influence? What do you want to accomplish?

Your brand message

What is the key message you want to communicate? What message do you want to consistently reinforce in your content and in your marketing? If you could only give one piece of advice to your audience, what would it be?

Your brand personality

What are some of your personal characteristics and traits that you can weave into your brand? Do you want to be perceived as very polished and professional, or perhaps more quirky and adventurous?